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商品編號: 9-806-023 出版日期: 2005/10/13 作者姓名: Hamermesh, Richard G.;Reisen de Pinho, Ricardo 商品類別: Entrepreneurship 商品規格: 23p 再版日期: 2006/09/11 地域: Brazil 產業: Health care services;Insurance 個案年度: 2004 - 2004
商品敘述:
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. DentalCorp is the fifth largest provider of dental insurance in Brazil and has tripled its sales in the past two years. Whether to expand to Chile or to continue expansion in Brazil is the major strategic choice facing the company at the end of 2004.
涵蓋領域:
Entrepreneurship;International entrepreneurial finance;Expansion;Business growth;Growth strategy
相關資料:
Video Short, (6605), 5p, by Richard G. Hamermesh, Ricardo Reisen de Pinho;Case Teaching Note, (5-807-163), 6p, by Richard G. Hamermesh, Erin Seefeld
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